Top 5 Beauty Retail Apps on Android in Italy Q4 2021

In the fourth quarter of 2021, the top 5 beauty retail apps on Android in Italy showcased varying trends in downloads and active user engagement. Here’s a detailed look at their performance:

Douglas – Parfüm & Kosmetik from Parfümerie Douglas GmbH experienced a significant increase in downloads, peaking at 15.5K in mid-November and maintaining high figures through December. Weekly active users followed a similar trend, starting at 26.7K and reaching a high of 42.8K by late December.

versione obsoleta - Sephora saw a steady rise in downloads, peaking at 5.4K in early December. The app’s weekly active users increased from 17.3K in late September to a peak of 22.9K in late November, before slightly declining towards the end of December.

Bottega Verde had a moderate download performance, starting at 3.3K in late September and fluctuating around 1.6K to 1.8K for most of the quarter. Weekly active users showed a downward trend, beginning at 7K in late September and ending at 3.6K by the end of December.

LOOKFANTASTIC - Beauty Shopping displayed a consistent increase in downloads, starting at 600 in late September and peaking at 2.4K by the end of December. Active users followed a similar trend, growing from 11.1K to 16.8K over the quarter.

KIKO MILANO - Beauty products saw steady download numbers, reaching a high of 2.1K in late November. Weekly active users increased from 2.6K in late September to a peak of 3.8K by late November, followed by a slight decline towards the end of December.

These insights, sourced from Sensor Tower, provide a comprehensive view of the top beauty retail apps' performance in Italy on the Android platform during Q4 2021. For more detailed analytics and insights, visit Sensor Tower.